IKEA Food Packaging

Since Mr. Mari and I are moving, I have IKEA on the brain. We're planning on getting a "few" items when we get to LA to furnish our new home. One of the things I love about IKEA, along with their prices and furniture design is how they've managed to familiarize so many people (300 stores and 41 countries) with Swedish foods just by having their cafeteria and mini mart. Brilliant! Okay, sure. There are chicken fingers and ribs in the US but there's also Swedish meatballs, salmon mousse, lingonberry juice, gravlax and mini Princess Cakes (they call them Cream Cakes - probably to not dissuade little boys and grown men from ordering them). 

On the tail end of your Swedish outing, well, isn’t that little shop next door to the café a mini mart? Hello, Little Scandinavia International Supermarket Aisle! The best part is, whether or not you like kippers or sausages, the packaging is fantastic. This rebranding job by Stockholm Design Lab is brilliantly IKEA. It's pared down to the basics without sacrificing style. Forget the fact that you probably don't know what skarpsill or ost lagrad mean but you understand the illustration. I can't bring my tube of pastej lax cross-country so, must replenish!

By the way, the last image, a tin of skarpsill (marinated sprat fillets), won an award for its brilliant design. Makes you almost want to try it, eh? 

(Images via Fast Company)